MICE and Events

Announcement

March 2008 application is now CLOSED. Interested applicants who fill in the application form online will be placed on a waiting list for the next class in 2009.

About the Program

Course Description
& Schedule

Faculty
Information

The WSQ Diploma in Tourism – specializing in Meetings, Incentives, Conventions & Exhibitions (MICE) and Events is a 8 months program covering essential concepts, processes, and skills involved in successfully planning and presenting meetings
and events.

Who will benefit from this program?

Anyone interested in entering the MICE industry

Current supervisory professionals in the industry

Event Coordinators in corporate and government organizations

Representatives from Professional Conference organizations

Banquet and Venue coordinators

Sales executives

After completing the course, you will possess the necessary skills to support the work of a professional event manager and understand the processes undertaken to organize a meeting, conference or event.

Participants will be able to:

Establish “meeting objectives” and plan a successful meeting

Identify a positive venue environment which will support the meeting’s objectives

Understand how special events are planned and executed

Learn how to market and manage an exhibition

Prepare and manage sales for trade exhibitions and events

Identify and manage risks associated with event planning and execution

Develop administrative and on-site management skills

Program Benefits

WDA funding is available for qualified applicants

WDA will sponsor the following:
• New entrants into the MICE industry
• Current industry professionals seeking to upgrade their skills
• Individuals seeking career transition opportunities.

To be eligible for WDA subsidy, participants must be :
• Singapore Citizens or Permanent Residents
• Complete full training and pass all training assessments
• Achieve at least 75% attendance and sit for all assessments.
• Upon completion of this program, the participant should
seek employment in the MICE industry and stay within the industry for 6 month
• Meet WDA entry requirements

*Individuals who do not meet the above criteria can choose to either pay the full course fees or attend (and pay) for classes of their choice.

Company – employee sponsorship

The eligible participant / company will receive (a) Course Fee Subsidy; (b) Training Allowance / Internship Allowance

Earn a professional credential

Upon successful completion of the program, participants will receive 9 WSQ Statements of Attainment (SOAs) and a WSQ Diploma in Tourism – specializing in Meetings, Incentives, Conventions & Exhibitions (MICE) and Events under the Tourism WSQ Framework.

Earn 24 undergraduate credits from UNLV Singapore

Each MICE unit is an official 3 credit UNLV class. Upon completion of the 8 classes, participants will receive 24 undergraduate credits. These 24 undergraduate credits can be transferred to any University in US and/or used to apply for admission into UNLV's undergraduate programs.

Top

Module 1 - Introduction to the Convention Industry (TCA 110)

Overview of the convention industry, including meetings, trade shows, conferences and incentive travel. Roles of suppliers to the industry also covered. 3 credits.

	MICE 2		MICE 3
No.	Date	Time	Date	Time
1	Tue, 4 Mar 2008	7:00pm – 10:00pm	Wed, 5 Mar 2008	7:00pm – 10:00pm
2	Thu, 6 Mar 2008	7:00pm – 10:00pm	Fri, 7 Mar 2008	7:00pm – 10:00pm
3	Sat, 8 Mar 2008	9:00am – 12:00pm	Sat, 8 Mar 2008	2:00pm– 5:00pm
4	Tue, 11 Mar 2008	7:00pm – 10:00pm	Wed, 12 Mar 2008	7:00pm – 10:00pm
5	Thu, 13 Mar 2008	7:00pm – 10:00pm	Fri, 14 Mar 2008	7:00pm – 10:00pm
6	Sat, 15 Mar 2008	9:00am – 12:00pm	Sat, 15 Mar 2008	2:00pm– 5:00pm
7	Tue, 18 Mar 2008	7:00pm – 10:00pm	Wed, 19 Mar 2008	7:00pm – 10:00pm
8	Thu, 20 Mar 2008	7:00pm – 10:00pm	Fri, 21 Mar 2008	No Class
9	Sat, 22 Mar 2008	9:00am – 12:00pm	Sat, 22 Mar 2008	2:00pm– 5:00pm
10	Tue, 25 Mar 2008	7:00pm – 10:00pm	Wed, 26 Mar 2008	7:00pm – 10:00pm
11	Thu, 27 Mar 2008	7:00pm – 10:00pm	Fri, 28 Mar 2008	7:00pm – 10:00pm
12	Sat, 29 Mar 2008	9:00am – 12:00pm	Sat, 29 Mar 2008	2:00pm– 5:00pm
* Note: There will be an additional 12 hours of Distance Education

Module 2 - Catering Operations and Sales (TCA 379)

Study of hotel catering including operation, sales, and relationships with other departments and outside vendors. Emphasis logistical operations and seeking and servicing various market segments. Prerequisite: HMD 101. 3 credits.

	MICE 2		MICE 3
No.	Date	Time	Date	Time
1	Tue, 1 Apr 2008	7:00pm – 10:00pm	Wed, 2 Apr 2008	7:00pm – 10:00pm
2	Thu, 3 Apr 2008	7:00pm – 10:00pm	Fri, 4 Apr 2008	7:00pm – 10:00pm
3	Sat, 5 Apr 2008	9:00am – 12:00pm	Sat, 5 Apr 2008	2:00pm– 5:00pm
4	Tue, 8 Apr 2008	7:00pm – 10:00pm	Wed, 9 Apr 2008	7:00pm – 10:00pm
5	Thu, 10 Apr 2008	7:00pm – 10:00pm	Fri, 11 Apr 2008	7:00pm – 10:00pm
6	Sat, 12 Apr 2008	9:00am – 12:00pm	Sat, 12 Apr 2008	2:00pm– 5:00pm
7	Tue, 15 Apr 2008	7:00pm – 10:00pm	Wed, 16 Apr 2008	7:00pm – 10:00pm
8	Thu, 17 Apr 2008	7:00pm – 10:00pm	Fri, 18 Apr 2008	7:00pm – 10:00pm
9	Sat, 19 Apr 2008	9:00am – 12:00pm	Sat, 19 Apr 2008	2:00pm– 5:00pm
10	Tue, 22 Apr 2008	7:00pm – 10:00pm	Wed, 23 Apr 2008	7:00pm – 10:00pm
11	Thu, 24 Apr 2008	7:00pm – 10:00pm	Fri, 25 Apr 2008	7:00pm – 10:00pm
12	Sat, 26 Apr 2008	9:00am – 12:00pm	Sat, 26 Apr 2008	2:00pm– 5:00pm
* Note: There will be an additional 9 hours of Distance Education

Module 3 - Meeting Planning (TCA 383)

Role of the association and corporate meeting planner, including setting objectives and format, site selection, negotiations, program design, speaker selection, budgeting, contracts, marketing, registration, on-site logistic, and evaluation. Prerequisite: HMD 101. 3 credits.

	MICE 2		MICE 3
No.	Date	Time	Date	Time
1	Tue, 6 May 2008	7:00pm – 10:00pm	Wed, 7 May 2008	7:00pm – 10:00pm
2	Thu, 8 May 2008	7:00pm – 10:00pm	Fri, 9 May 2008	7:00pm – 10:00pm
3	Sat, 10 May 2008	9:00am – 12:00pm	Sat, 10 May 2008	2:00pm– 5:00pm
4	Tue, 13 May 2008	7:00pm – 10:00pm	Wed, 14 May 2008	7:00pm – 10:00pm
5	Thu, 15 May 2008	7:00pm – 10:00pm	Fri, 16 May 2008	7:00pm – 10:00pm
6	Sat, 17 May 2008	9:00am – 12:00pm	Sat, 17 May 2008	2:00pm– 5:00pm
7	Tue, 20 May 2008	7:00pm – 10:00pm	Wed, 21 May 2008	7:00pm – 10:00pm
8	Thu, 22 May 2008	7:00pm – 10:00pm	Fri, 23 May 2008	7:00pm – 10:00pm
9	Sat, 24 May 2008	9:00am – 12:00pm	Sat, 24 May 2008	2:00pm– 5:00pm
10	Tue, 27 May 2008	7:00pm – 10:00pm	Wed, 28 May 2008	7:00pm – 10:00pm
11	Thu, 29 May 2008	7:00pm – 10:00pm	Fri, 30 May 2008	7:00pm – 10:00pm
12	Sat, 31 May 2008	9:00am – 12:00pm	Sat, 31 May 2008	2:00pm– 5:00pm
* Note: There will be an additional 9 hours of Distance Education

Module 4 - Convention Sales and Service Management (TCA 385)

Practical insights into different kind of meetings and conventions, the types of organizations that stage such events, and the people who hold the key to site selection. Includes how to reach, sell, and service these important group and people. Prerequisite: HMD 101. 3 credits.

	MICE 2		MICE 3
No.	Date	Time	Date	Time
1	Tue, 3 Jun 2008	7:00pm – 10:00pm	Wed, 4 Jun 2008	7:00pm – 10:00pm
2	Thu, 5 Jun 2008	7:00pm – 10:00pm	Fri, 6 Jun 2008	7:00pm – 10:00pm
3	Sat, 7 Jun 2008	9:00am – 12:00pm	Sat, 7 Jun 2008	2:00pm– 5:00pm
4	Tue, 10 Jun 2008	7:00pm – 10:00pm	Wed, 11 Jun 2008	7:00pm – 10:00pm
5	Thu, 12 Jun 2008	7:00pm – 10:00pm	Fri, 13 Jun 2008	7:00pm – 10:00pm
6	Sat, 14 Jun 2008	9:00am – 12:00pm	Sat, 14 Jun 2008	2:00pm– 5:00pm
7	Tue, 17 Jun 2008	7:00pm – 10:00pm	Wed, 18 Jun 2008	7:00pm – 10:00pm
8	Thu, 19 Jun 2008	7:00pm – 10:00pm	Fri, 20 Jun 2008	7:00pm – 10:00pm
9	Sat, 21 Jun 2008	9:00am – 12:00pm	Sat, 21 Jun 2008	2:00pm– 5:00pm
10	Tue, 24 Jun 2008	7:00pm – 10:00pm	Wed, 25 Jun 2008	7:00pm – 10:00pm
11	Thu, 26 Jun 2008	7:00pm – 10:00pm	Fri, 27 Jun 2008	7:00pm – 10:00pm
12	Sat, 28 Jun 2008	9:00am – 12:00pm	Sat, 28 Jun 2008	2:00pm– 5:00pm
* Note: There will be an additional 9 hours of Distance Education

Module 5 - Risk Management in Events and Meetings (TCA 376E)

Risk is a natural part of life and business. Crises like natural disasters, terrorism, and fire can have both an immediate and a lasting negative effect on hospitality and tourism. More common risks like actual or threatened lawsuits, boycotts and pickets, and transportation or utility interruptions can also have a deleterious effect on hospitality and tourism entities like hotels, meeting organizers, and destinations themselves. This course will address preparing for, managing, and recovering from realized risks, both major and minor. Minimizing and managing risk using tools such as trained risk management teams, contingency plans, contract language, and insurance will be discussed.

	MICE 2		MICE 3
No.	Date	Time	Date	Time
1	Tue, 1 Jul 2008	7:00pm – 10:00pm	Wed, 2 Jul 2008	7:00pm – 10:00pm
2	Thu, 3 Jul 2008	7:00pm – 10:00pm	Fri, 4 Jul 2008	7:00pm – 10:00pm
3	Sat, 5 Jul 2008	9:00am – 12:00pm	Sat, 5 Jul 2008	2:00pm– 5:00pm
4	Tue, 8 Jul 2008	7:00pm – 10:00pm	Wed, 9 Jul 2008	7:00pm – 10:00pm
5	Thu, 10 Jul 2008	7:00pm – 10:00pm	Fri, 11 Jul 2008	7:00pm – 10:00pm
6	Sat, 12 Jul 2008	9:00am – 12:00pm	Sat, 12 Jul 2008	2:00pm– 5:00pm
7	Tue, 15 Jul 2008	7:00pm – 10:00pm	Wed, 16 Jul 2008	7:00pm – 10:00pm
8	Thu, 17 Jul 2008	7:00pm – 10:00pm	Fri, 18 Jul 2008	7:00pm – 10:00pm
9	Sat, 19 Jul 2008	9:00am – 12:00pm	Sat, 19 Jul 2008	2:00pm– 5:00pm
10	Tue, 22 Jul 2008	7:00pm – 10:00pm	Wed, 23 Jul 2008	7:00pm – 10:00pm
11	Thu, 24 Jul 2008	7:00pm – 10:00pm	Fri, 25 Jul 2008	7:00pm – 10:00pm
12	Sat, 26 Jul 2008	9:00am – 12:00pm	Sat, 26 Jul 2008	2:00pm– 5:00pm
Note: There will be an additional 9 hours of Distance Education

Module 6 Exhibit Marketing and Management (TCA 390)

Role of the corporate exhibit manager, including setting objectives, commissioning booth design, logistics of shipping and installation, and staffing and training of booth personnel. 3credits.

	MICE 2		MICE 3
No.	Date	Time	Date	Time
1	Tue, 5 Aug 2008	7:00pm – 10:00pm	Wed, 6 Aug 2008	7:00pm – 10:00pm
2	Thu, 7 Aug 2008	7:00pm – 10:00pm	Fri, 8 Aug 2008	7:00pm – 10:00pm
3	Sat, 9 Aug 2008	No Class	Sat, 9 Aug 2008	No Class
4	Tue, 12 Aug 2008	7:00pm – 10:00pm	Wed, 13 Aug 2008	7:00pm – 10:00pm
5	Thu, 14 Aug 2008	7:00pm – 10:00pm	Fri, 15 Aug 2008	7:00pm – 10:00pm
6	Sat, 16 Aug 2008	9:00am – 12:00pm	Sat, 16 Aug 2008	2:00pm– 5:00pm
7	Tue, 19 Aug 2008	7:00pm – 10:00pm	Wed, 20 Aug 2008	7:00pm – 10:00pm
8	Thu, 21 Aug 2008	7:00pm – 10:00pm	Fri, 22 Aug 2008	7:00pm – 10:00pm
9	Sat, 23 Aug 2008	9:00am – 12:00pm	Sat, 23 Aug 2008	2:00pm– 5:00pm
10	Tue, 26 Aug 2008	7:00pm – 10:00pm	Wed, 27 Aug 2008	7:00pm – 10:00pm
11	Thu, 28 Aug 2008	7:00pm – 10:00pm	Fri, 29 Aug 2008	7:00pm – 10:00pm
12	Sat, 30 Aug 2008	9:00am – 12:00pm	Sat, 30 Aug 2008	2:00pm– 5:00pm
* Note: There will be an additional 12 hours of Distance Education

Module 7 - Special Events Management (TCA 488)

Management and operational activities of special events including fairs, festivals, sporting events and grand openings. Prerequisite: Consent of instructor. 3 credits.

	MICE 2		MICE 3
No.	Date