MICE (Meetings, Incentives, Conventions and Exhibitions), activities and events in which companies and organizations showcase various goods and services, bringing about a camaraderie among people. Its has been seen as a gradual movement over the years and its popularity and influence is undeniable to the sustainability and growth of all business enterprises.

Meetings
It is designed to bring from 15 to 10,000 people together for the purpose of exchanging information. It is normally held in a commercial venue space.

Incentives
It is a trip that is planned by a company to reward their employees for outstanding service, productivity or sales performance.

Conventions
A gathering (often international) of people to meet and discuss similar issues and activities in a large setting.

Exhibitions
An event designed to bring together people in the specific industry or closely related industry to come together to showcase their products and/or service to a group of attendees. 

Singapore has been rated top convention city for consecutively 23 years in Asia as well having ranked 2nd in the world. Throughout the years, events in Singapore have helped as  crucial stepping stones to place Singapore as one of the fore runners of this growing phenomenon. For example, Singapore held The IMF (International Monetary Fund) as well as The 117th IOC (International Olympics Committee) session, which was held with great success

Advancements in technology, well built infrastructure, adequate facilities and the political stability has helped Singapore gain a reputation of being one of the most ideal places to host MICE.  This has in turn contributed to Snigapore’s tourism expenditure, investment, foreign exchange earnings and employment. On top of that, with the advent of the integrated resorts in Singapore, this little island will become a choice location to hold conventions and events to a mega scale, making MICE a preferred certification of management to handle such a huge influx of potential events.